Activate Your Expert Gene
…and turn your online presence into a powerful magent
Do you qualify for a complimentary activation?
Finally, a Fun Way to Share Your Expertise
Is your expert gene dormant or active?
Every expert out there has something I call “The Expert’s Gene”.
It’s in their DNA to throw themselves into a topic and know everything there is to know about it. They know it inside and out and they get SO into it to the point that everyone around them is just tired of hearing about it.
“Can we talk about something else?”
How many times have you heard that sentence?
You want to geek out, share your latest discoveries, dive deeper into the topic… and all you get from the people around you is –
“Can we NOT talk about this again?”
It happened to me during my Google+ days… people would actually say (to my face, mind you) – “don’t talk to her! She’ll try to get you into Google+”
I was SO into everything Google+ and no one around me cared.
I felt misunderstood, unheard and alone.
And so what happens to us experts?
That Expert Gene stays dormant and we’re like a fish out of water.
Everything we put out there is vanilla (at best).
Even when we try to serve a big juicy steak it lacks the sizzle and we keep struggling to break through and shine like the big guys we see online.
But when that Expert Gene is activated,
something magical happens – our brain enters a state of flow, our eyes light up, our energy shifts.
This happens when we, the experts are deeply engaged, feel heard, understood and truly enjoy the experience we’re in.
When experts have their Expert Gene activated they turn into kind of a magnet that attracts people to them, make people want to share them and talk about them.
It’s an addictive state to be in and it builds on itself – those who have their Expert gene activated seem to be succeeding and enjoying the process on a consistent basis.
Those who don’t seem to struggle online barely moving the needle much, regardless of how hard they try.
What activates your expert gene?
Don’t you find that your best stuff comes out when you’re geeking out with someone who’s just as passionate about your topic as you are?
That’s when you’re you – relaxed, passionate, brilliant, authentic…
When you’re not putting on a show, but rather you’re so into the conversation, focused on the other person and their questions?
The expert gene can’t be activated in silo
That’s why you see experts book themselves keynotes, media appearances, podcasts, panel discussions..
That’s why they shine during Q&A, they join masterminds and associations
it’s in the live interaction itself
that we experts FEEL seen and heard..
that we SEE our message landing
that we LOSE track of time and get lose in the conversation itself
The challenge is…
These interactions in which our expert gene is activated…
….are not consistent enough or strategic enough to build our brand & revenue.
“I really love the way you draw experts out of their shell and capture the energy of a two-person conversation, then present it as the expert talking directly with the audience.”
You canโt win with a dormant expert gene
Have you noticed how more and more, everything is transitioning to video?
You see it everywhere – on YouTube, Instagram, Facebook, Snapchat, TikTok, and more.
Video is becoming the โnormโ and what your audience expects to see from you,
But…
nothing kills the expert gene faster than a motionless camera.
It’s just unnatural.
How do you know whether your message lands?
How do you go deeper on a topic by yourself?
How do you integrate humor without someone to laugh at your jokes?
How do you know what to talk about?
And most importantly – how do you stay consistent when it seems like you’re talking to the void?
So what can you do?
Activating your expert gene is what separates the big guys from up & comers
Birgit Kamps is the founder of CEO Blindspots, helping the top 100 CEOs put out the fires in their organizations.
Birgit’s clients are high level and they demand almost all her time. In other words…
She just doesn’t have the time.
Before working with Yifat, Birgit’s online presence consisted of short podcast episodes.
Nothing about the brilliant way she’s saving CEOs from making devastating hiring and firing mistakes.
The world didn’t have access to the wealth of knowledge and wisdom that her years of experience have given her.
Birgit was the biggest kept secret CEOs desperately needed and didn’t know existed.
In our strategy session we discovered that her leadership brand is closer to Chris Voss’ Black Swan Group than it is to Simon Sinek’s and we mapped out a 3 month’s plan of building brand awareness and thought leadership.
We crafted strategic questions that will position her as the expert she is (not only a great podcast host), and geeked out for about an hour.
Before working with Yifat I didn’t know how to strategically build my online presence. I was simply posting links to my podcast, but nothing beyond that.
In a quick 30 minute conversation she’s able to Activate My Expert Gene and bring out my genius in a way that is authentic, unique and completely me.
I sit down to an invigorating conversation and 24-48 hours later I have 2 weeks full of social assets in all formats (video, images, social posts).
Her system makes it easy to stay consistent, be relevant and visible without the immense time investment that busy experts like me just don’t have.
She got her Expert gene activated
and went back to her life & business
After a fun conversation where Birgit had her Expert Gene activated, she went back to her life, and received the following the next day:
10 Short videos
For IG, TickTok, LinkedIn, YouTube, Facebook…
10 Audiograms
For IG, TickTok, LinkedIn, YouTube, Facebook…
No copywriting needed!
That means – no reviews, no corrections, and content that’s always authentic, always in your voice, reflecting your personality and who you really are.
20 Image quotes
Reflecting your brand
22 Social posts
We make it easy by attaching each post to its image in your Canva.
You’ll approve or ask for corrections in the comment itself.
Click image to enlarge and read the post.
Scheduled & Posted too
Since Birgit has a team to handle the posting and scheduling for her, they were trained by Yifat and took over.
Other clients leave that to us as well.
The important thing is simple:
Birgit’s brilliant expertise is now consistently visible.
Her brand is being built through all format – video, audio, images and text.
It’s in her voice, reflecting her energy and her passion to what she does.
She looks FANTASTIC on camera
She geeked out for an hour, having FUN, losing track of time..
She is CONSISTENT and building momentum
She didn’t have to hire and train VAs, copywriters, graphic designers, video editors…
She didn’t have to waste days in the studio
Instead, she enjoys reading messages like this:
Do you qualify for a complimentary activation? Apply below.
Activating Your Expert Gene
In 3 easy steps:
Strategy
(about 60 minutes)
Sit down with the same person Google hired to train their own teams, and develop a personalized strategy to achieve your unique goals.
Weโll map out specifically the exact steps and metrics needed to grow your business.
Activation Session
(about 30 minutes)
This is the fun part!
We get to geek out and bring out the best in you. Itโs like having a conversation over coffee with one of your biggest fans... that also knows how to direct the conversation to meet your goals.
Content Magic
(0 minutes)
Our team takes the conversation and transforms it into your brand assets.
24-48 hours later, with your approval, these assets will be scheduled and posted for you.
Sometimes you know EXACTLY what you need to do, but you never get to it.
Getting our Expert Gene activated, capturing those moments and using them to build our personal brand is something we all understand.
It’s a no brainer and we all get that without an active Expert Gene we’re not only wasting our time, but we might actually be harming our brand appearing unprofessional and clueless.
So why aren’t we doing it?
The truth is… that even with all your good intentions,
You just don’t have the time.
In the good times you’re busyย building things,ย hiring people,ย growing a company
so you don’t have time for marketing…
and in the bad times you’re busy looking for business
so you definitely don’t have time for marketing
In Sam Ovens’s words:
โbusiness got in the way of making videos about businessโ
And as you’d surely agree: ” if all I did was make videos, then I wouldn’t be a real business person…
…and My Content Would Suck”
replacing guilt with fun
Gaby wants to reach new people with her message
Our strategy is to LEVERAGE other social groups without breaking their rules and getting banned, and so the Activation Session was all about delivering VALUE that creates a desire to get into Gaby’s world.
Even though Gaby’s been doing Instagram Live twice a week, she found the Activation Session to be a lot more fun:
At the end of her Activation Session, Gaby had…
12 Short videos
For IG, TickTok, LinkedIn, YouTube, Facebook…
8 Audiograms
For IG, TickTok, LinkedIn, YouTube, Facebook…
30 Image quotes
Reflecting your brand
20 Social posts
We make it easy by attaching each post to its image in your Canva.
You’ll approve or ask for corrections in the comment itself.
Click image to enlarge and read the post.
Everything she needs
None of the stuff she doesn’t.
Iโm Really Honored To Know You.
โShe cares more about helping and delivering than anybody Iโve ever been aroundโ
Phillip Stutts,
CEO of Win BIG Media
About Yifat Cohen
Meet Yifat (pronounced “ee-fah-t”, the “Y” makes the long “e” sound like in Yvonne)
She is an entrepreneur that runs an engagement marketing business that helps entrepreneurs establish instant trust with their prospects. She’s been in business for over 11 years, she does Krav Maga, loves geeky things, cooks spicy food, and is a traveler and adventurer, but also one who loves her sleep and strong coffee (which really doesn’t go together, does it?).
One of the first 100 people to be invited to Google+, Yifat has built her entire brand with one show on one platform that most people didn’t even care about.
Google hired Yifat and flew her around the world to train their own team and speak at their offices (which they hardly let a non-Googler do). She worked with the city of Austin, was featured on radio shows, big stages and live events… all because Yifat understands one thing:
In our overly connected world, we are starving for connection.
And when we provide that connection we are rewarded with referrals, loyalty and $$$.
Her clients have generated over $250,000 in 10 days from a dead list because of her Instant Trust strategy.
Others have made over $100,000 in that same span of time, while others saw 40% conversions and high ticket sales from cold audience.
Today Yifat provides that service to companies who have more leads than clients and helps them add an additional 10%-20% to their bottom line without paying for more leads.