So far we broke two big myths that are stopping most people from making it online –

• Thinking they need to have a strong offer
• Thinking they need to have a ton of money

Now, let’s bust another common myth – the list.

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Almost everything we hear says the money is in the list. That is your primary goal. In other words, you must do whatever it takes to grow it, like –

• Buying a list
• Being an affiliate to others
• Bartering with other lists
• Offering freebees
• Running ads

And when you have a list then “here’s the right way to squeeze money out of it” –

• Email daily
• No, email weekly
• Automate it
• Personalize it
• Add artificial intelligence
• Segment it
• Send it first thing in the morning
• No, send it at night
• Rather, during lunch time
• Always make an offer
• Add images
• Add videos
• Focus on open rate
• No, focus on click rates
• No, focus on replies..

The reality is very different from what these gurus are trying to make you believe.

Consider this –

Most email providers charge you by the numbers. This means you could be forking out a ton of dough every single month just to have people collecting cyber dust and never taking action.

We’re all very different. Some people read their emails during lunch break, some actually enjoy lunch break away from their devices. There’s no “one size fits all” like they make you believe.

Freebie seekers are unlikely to convert into buyers, but they can easily increase your email hosting costs and reduce your engagement rates, causing email deliverability issues.

It’s not because you lack some secret skill attained only through this new shiny object. (Remember what we established: you’re already an expert.)

You can be one of the best copywriters in the world and make your clients Billions of dollars and still have an unresponsive list that won’t buy from you.

Heck, you can be the one who invented the Video Sales Letter (VSL) and still be ignored.